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Dallas Zoo & Aquarium – E-renewals

As part of a broader 5-part series, Schultz & Williams recommended sending out an e-blast to members one month before their membership expires and again during the month of expiration. These short e-mails encouraged members to join online to receive instant benefits; as an added incentive, members could also receive a discount on their membership renewal fee if they joined online. (more)

Saint Vincent Meals on Wheels – Website

Despite great success raising money through direct mail and other traditional fundraising initiatives over the years with Saint Vincent Meals on Wheels, a long-time S&W client, S&W decided it was time to look to their website as a fundraising tool—another place to make contact with potential donors, but one which was currently being underutilized. (more)

Greater Los Angeles Zoo Association – E-renewals

In order to strengthen the response rates of the Greater Los Angeles Zoo Association’s membership campaigns, Schultz & Williams incorporated an e-mail series to a portion of lapsed members. The e-mails' look and offer were the same as the mail; however, the e-mails stressed the ease and convenience of joining online with links to the membership page embedded within the e-mail itself. (more)

Please Touch Museum – Capital Campaign E-appeals

The Please Touch Museum launched the public phase of their capital campaign with the help of Schultz & Williams (S&W) in the fall of 2007. S&W wrote and designed an e-mail—mail—e-mail campaign in order to remind potential donors about the opportunity to be a part of the Museum’s move to a historic building in Philadelphia. (more)