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examples of our work

Please Touch Museum – Capital Campaign Mailing

When the Please Touch Museum was ready to launch the public phase of their capital campaign to support the renovation of and move to Memorial Hall, they looked to Schultz & Williams to create an integrated, multi-channel campaign that includes direct mail, e-mail and an online marketing component. S&W created two mail packages — a family package geared to current and past members and local family prospects, and a philanthropist package geared to current and past donors and local cultural and philanthropic prospects.(more)

San Antonio Zoo – Membership Acquisition Package

The San Antonio Zoo realized their strongest results to date by mailing a “Most Exciting Year Ever” package. The campaign was tied directly to the Zoo's marketing platform, which promoted the seasonal Bug Mania exhibit and the opening of Africa Live! By integrating with their marketing, adding premiums to the offer and promoting the value of membership throughout the package, the Zoo achieved a 1.97% response rate and generated unprecedented net income. (more)

Lincoln Park Zoo – Membership Acquisition Campaign

In 2007, Lincoln Park Zoo asked Schultz & Williams to reinvigorate their direct mail membership acquisition campaign. Lincoln Park was looking for a new approach that could sell household memberships to a free zoo. Lincoln Park also wanted to integrate with the Zoo's marketing campaigns, conduct targeted and meaningful tests, and improve on analyzing results so they could make strategic decisions for future campaigns. (more)

Wildlife Conservation Society – Metro Membership Acquisition Package

Schultz & Williams worked with the Wildlife Conservation Society to create a membership acquisition strategy and package for their “Metro Mailing,” a regional offer of membership in all five of WCS’s wildlife parks, including the Bronx Zoo. (more)

American Friends Service Committee – Donor Acquisition Package

As a leader in the national pro-peace movement, American Friends Service Committee (AFSC) had an opportunity to make the most of the nation's growing dissatisfaction with the Iraq War. Schultz & Williams (S&W) and AFSC wanted to create a package that would allow donors to not only contribute money to help end the war, but that would also allow people to participate in the peace movement. The result was a "Sign Package"—an oversized mailer with an outer envelope that can be used as a "Friends for Peace" window sign. (more)

St. Vincent Meals on Wheels – Circle of Angels – Mid-level Giving Program

Circle of Angels is a personalized invitation to become a mid-level donor ($500+) of St. Vincent Meals on Wheels in Los Angeles. Schultz & Williams (S&W) worked with St. Vincent to create mid-level giving categories, donor recognition opportunities, select events and exclusive access for this important group of supporters. We also helped them craft an on-going solicitation and cultivation schedule to renew and upgrade donors. (more)

American Museum of Natural History – Membership Acquisition Campaign

New York City’s American Museum of Natural History membership recruitment efforts include an annual direct mail acquisition campaign. Schultz & Williams (S&W) worked with the Museum to enhance their overall efforts by creating a package that showcases the value, exclusivity and benefits of membership. (more)

Good Shepherd Rehabilitation Network – Donor Acquisition Campaign

Good Shepherd retained Schultz & Williams (S&W) to improve the results of their existing direct mail efforts and take their program to a higher level of performance. One of the first things S&W reviewed was Good Shepherd’s donor acquisition program. After careful examination, S&W determined we needed to target prospect lists and geographic regions more strategically and to design a new package that set a better fundraising agenda in order to acquire many more donors. (more)

St. Vincent Meals on Wheels – Thanksgiving Donor Appeal

The Thanksgiving Donor Appeal package has always been one of the strongest performing donor campaigns for St. Vincent Meals on Wheels. In 2006, Schultz & Williams (S&W) looked to see if we could improve on the success of this package—without incurring additional expenses. (more)

American Friends Service Committee – Spring Donor Acquisition Package

American Friends Service Committee (AFSC) and Schultz & Williams (S&W) created a very successful acquisition control package we had been mailing for five years. Not willing to rest on our success, however, S&W continued to test new package concepts against the control, hoping to improve results. (more)