Please Touch Museum – Capital Campaign Mailing
When the Please Touch Museum was ready to launch the public phase of their capital campaign to support the renovation of and move to Memorial Hall, they looked to Schultz & Williams to create an integrated, multi-channel campaign that includes direct mail, e-mail and an online marketing component.
S&W created two mail packages — a family package geared to current and past members and local family prospects, and a philanthropist package geared to current and past donors and local cultural and philanthropic prospects. E-mails were designed to complement the mail and deployed before and after the mail drops. S&W also worked with the Museum to promote the campaign on the website and integrated the new pages and banner with the overall campaign.