St. Vincent's Meals on Wheels – Circle of Angels – Mid-level Giving Program
Circle of Angels is a personalized invitation to become a mid-level donor ($500+) of St. Vincent Meals on Wheels in Los Angeles. Schultz & Williams (S&W) worked with St. Vincent to create mid-level giving categories, donor recognition opportunities, select events and exclusive access for this important group of supporters. We also helped them craft an on-going solicitation and cultivation schedule to renew and upgrade donors.
The 2006 mailing (pictured) was mailed to 2,000 donors, whom S&W identified as mid-level giving prospects based on their support history, giving amounts and overlay information (capacity ratings). It included a very personal letter, an oversized brochure, a list of past supporters, handwritten lift notes and an invitation-style reply.
The results were impressive. The mailing generated over $470,000 from 371 supporters, resulting in an 18.55% response rate and a $1,269 average gift.
Circle of Angels packages have received prestigious awards from the Direct Marketing Fundraisers Association and the Washington DC Direct Marketing Association.