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s&w direct team
Our philosophy and values are inspired and embraced by a highly qualified team of professionals who commit to quality assurance, timely execution of every project, cost-effective management and impeccable service. S&W Direct’s project team will conduct a comprehensive assessment of your current fundraising tactics and marketing materials before proposing new and innovative strategies to build your membership and giving programs. Each member of our team brings the specific tools and resources to complement your staff and execute direct marketing programs that are strategically designed to achieve the short-term objectives and long-term goals of your organization. Jessica Harrington, Vice President. Jessica Harrington is recognized in the direct response industry for her strong and diverse background in direct marketing for nationally recognized nonprofit organizations. She has formulated strategies to increase net income, boost frequency of giving and improve retention (more). Erica Avery, Graphic Designer. For more than thirty years, Erica has been designing distinctive print materials that have reflected and achieved marketing and fundraising goals (more). Pam Costanzi, Senior Account Manager. Pam Costanzi brings more than 22 years of direct marketing experience to Schultz & Williams. She is recognized for her account management, attention to detail and strategic vision for both local and national clients. She has worked to improve the response and profitability of direct mail (more). Dell Fascione, Marketing and Communications. Dell Fascione brings 23 years of nonprofit marketing and membership experience to Schultz & Williams through her hands-on management and senior level positions held at some of Philadelphia’s top cultural destinations. Her experience ranges from copywriting and production management of marketing materials (more). Laura Webster Esposito, Creative Director. Since 1989, Laura Esposito has served Schultz & Williams clients as creative director and direct response copywriter. Laura has written direct response mail and TV and radio ads for many S&W clients including the American Film Institute, the American Museum of Natural History, (more). Mary Schultz, Production Manager. Mary Schultz joined the Schultz & Williams team in 2001 and oversees and manages the full-production capabilities of S&W’s services. (more). Samantha Prestia, Account Executive. As Account Executive, Samantha manages the day-to-day activities for S&W Direct including direct mail campaigns, website development and online communications. She manages the full-scope of a project from creative to fulfillment (more). Liz Velardi, Planner. Liz Velardi brings to Schultz & Williams strong organizational and management skills acquired through 12 years in the nonprofit sector. She has extensive experience in formulating and managing development program budgets, database management, project management and event coordination. Becky Zahrly, Senior Membership Consultant. Becky brings more than 13 years of communications and membership experience to Schultz & Williams. As a result of her previous roles as director of membership and annual giving for the Greater Los Angeles Zoo Association and membership manager at the Pacific Science Center in Seattle, Becky offers specialized skills and many years of relevant experience to S&W’s high-profile membership-based direct response clients (more). Melissa Weigel, Account Coordinator. Melissa’s experience in the nonprofit sector ranges from front office administrative responsibilities to managing and executing event-based fundraising activities for large-scale charitable organizations (more). |
National Council of Negro Women (NCNW)
In 2003, NCNW’s membership program was at a crossroads. With only 35% of its members renewing each year and limited opportunities available for members to support NCNW, its membership base was struggling to reach its fundraising potential. NCNW sought S&W Direct’s help in reviving its membership program. (more) |
