Wildlife Conservation Society – Tiger Matching Gift Campaign

WCS’s fall 2009 fundraising campaign focused on the increasing loss of tigers in the wild. And, it exceeded revenue goals by 427%, including generating two $25,000 donations! What made this campaign so successful?

Multi-channel integration: The campaign consisted of two postal mailings and four emails. WCS also prominently featured the campaign on its homepage, attracting an even larger audience than just its donor base. And the results speak for themselves: online donations accounted for almost 71% of income.
• Proven fundraising techniques: The campaign employed a matching gift offer, a tried-and-true fundraising technique. We created a sense of urgency by including a deadline and mailing a follow-up piece two weeks after the initial mailing dropped. We also timed the campaign so that it would end on December 31, taking advantage of the natural deadline created by the year’s end as well as the more favorable fundraising climate.

Click here to read more about these and other factors made the Tiger Matching Gift Campaign one of WCS’ most successful fundraising campaigns.

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