Welcome to Schultz & Williams' 2004 AZA
In this Issue:
This edition of our
On Tuesday September 21st at 1:30PM (Session 23), Rick Biddle will be participating in a panel discussion on "Master Planning: What can it do for your institution?" Rick will be highlighting the strategic business planning issues related to implementing a master plan through a discussion entitled "No Margin; No Mission." It's rumored that Rick's talk will include a discussion about minor-league baseball and its similarities for serving as a model for zoos!!
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Exciting Opportunity at the AZA!
The Cleveland Zoological Society has raised $700,000 on-line since 2002 and increased their web revenue by 240%. How? With a rigorously tested, easy-to-understand website that is highly customizable, enabling steady growth in e-commerce and e-donations and cross-program purchasing capability allowing donors "one-stop shopping".
In an effort to help you strengthen your own organization's e-philanthropy capabilities, the Cleveland Zoological Society invites you to attend a complimentary luncheon at the Bourbon House, which is in walking distance of the New Orleans Marriott on Monday, September 20, from 11:30 a.m. - 1:30 p.m.
RSVP to Amy Cronauer (cronauer@clevelandzoosociety.org) by September 16 so that CZS may include you in this informative session.
Back to TopSchultz & Williams is pleased to add the Audubon Nature Institute (ANI) and the Tucson Zoological Society (TZS) to its family of zoo and aquarium clients.
Audubon Nature Institute
Working with the leadership and staff of ANI, Schultz & Williams will be integrating its development and business planning expertise to create a ten-year financial model to guide ANI's future capital and operating investments and then test this business model, level of capital investments and case for support with potential donors through a fund-raising feasibility study. The final work product will serve as a strategic roadmap that helps to insure that future capital investments are balanced against a realistic and achievable business model.
TZS came to Schultz & Williams for help in increasing their membership
base. Working with TZS, S&W created a direct mail campaign that was
sent to 100,000 Tucson families. S&W also worked with TZS to create
a mid-level membership category to upgrade new members. Because of this
campaign, Tucson was able to acquire over 1,650 new members at a much
higher average gift and generate almost $10,000 in net income.
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Visit us online at www.sw-inc.com.
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