Schultz & Williams : Marketing Services

Schultz & Williams marketing services include the following:

Direct Response

Consultation, including planning and analysis.
Creative services, including fund-raising themes, and copy and design.
Complete production and mailing services.
Integration of direct response efforts with higher-level giving activities.
Develop plans for acquiring, retaining and upgrading donors.
Recommendations on lists to be used, testing strategies, cost-benefit guidelines, monitoring procedures, donor maintenance, acknowledgment programs and donor clubs.
Thirty-day and 60-day analysis reports following mailing.

Marketing and Opinion Research

Determine appropriate research methodology.
Design research instruments (questionnaires, discussion guides, etc.)
Moderate focus groups and conduct individual, in-depth interviews.
Manage all phases of quantitative survey research including sampling, data collection and analysis.
Summarize findings and make strategic recommendations.

Writing

Provide experienced writers to prepare case statements, corporate and foundation proposals, newsletters, manuals, appeal letters, brochures, annual reports and descriptive materials for fund-raising programs.

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