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November 2009–Schultz & Williams Direct (S&W Direct) is pleased to announce a new relationship with All Children’s Hospital (ACH), the only specialty licensed children’s hospital on Florida’s west coast. Dedicated to the treatment, education, research and advocacy of pediatric care, All Children’s Hospital is taking the next step in providing the best care possible to their patients with the opening a 259-bed pediatric hospital this December.

Corresponding with the opening of this new "kid-approved" facility, All Children’s will launch its first direct mail acquisition campaign in order to expand the donor base, increase awareness and broaden its reach. At the same time, All Children’s will ask its low-dollar donor population to make an additional, upgraded year-end contribution — another first for the organization. S&W Direct will lead this effort by implementing a strategic and dynamic direct mail campaign that is both creative and cost-effective.

To launch the campaign strategy and plan, S&W Direct will conduct careful analysis of All Children’s current donor population in order to understand who is currently donating, which allows us to find the best donor prospects. S&W will then create an audience and message strategy that is targeted to this newly identified prospect community and then versioned appropriately for its donor constituents. At the end of the campaign, S&W Direct will document the entire process and results, outlining recommendations for how to continue the direct mail program and grow the base of support.

The campaign is being strategically timed in order to capitalize on the increased publicity All Children’s will receive during the opening. To make the most of the effort, the mailing will integrate seamlessly into the organization’s marketing efforts. Because the mail date is critical, S&W Direct is producing the entire campaign — copy, design, list procurement, printing and mailshop — in just six weeks!

Founded in 1987, Schultz & Williams is a national consulting firm headquartered in Philadelphia, Pennsylvania. Today S&W works with nonprofits throughout the United States and continues to exemplify its legacy as one of the first firms in the country to combine the principles of development, management and marketing into our consulting services—an approach that proves successful for nearly every client challenge.