October 2008– Schultz & Williams Direct (S&W Direct)—Schultz & Williams’s high performance direct marketing group—is experiencing tremendous growth this fall. Two new clients—the Breast Cancer Network of Strength in Chicago and the Cornell Lab of Ornithology in Ithaca, New York—have each turned to S&W Direct to help them build their bases of support. Along with growth on the client side, S&W Direct is also growing our professional team and services to meet the needs of our emergent client base and to provide cutting-edge multi-channel products and services required for today’s competitive fundraising environment.

"We are pleased to welcome our new clients and utilize our talented staff by offering new and innovative direct marketing tactics that include electronic media," said Jessica Harrington, vice president of Schultz & Williams Direct. "It’s more important now than ever to execute traditional mail with e-mail blasts and web components that work to fully engage prospective donors in an organization’s case for support and to make multiple impressions that trigger action—in the case of these clients, the desired action is to make a donation or become a member."

S&W Direct’s work with the Breast Cancer Network of Strength entails multiple strategic components to maximize fundraising success. In addition to executing multi-channel direct response campaigns, S&W Direct is also conducting fundraising and membership audits that will help us develop and implement more robust marketing plans and improve our ability to measure our success against established benchmarks. This is the best way to reveal the exact impact of our creative and tactical recommendations and to guarantee the most strategic approach to building each organization’s bottom line.

Founded in 1987, Schultz & Williams is a national consulting firm headquartered in Philadelphia, Pennsylvania. Today S&W works with nonprofits throughout the United States and continues to exemplify its legacy as one of the first firms in the country to combine the principles of development, management and marketing into our consulting services—an approach that proves successful for nearly every client challenge.