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December 2011 – The Goddard Science Exploration and Education Center (SEEC) in Greenbelt, Maryland has retained Schultz & Williams (S&W) to provide campaign services in support of the Center’s proposed world class visitor center and educational facility.

The NASA Goddard Space Flight Center is arguably one of the most impactful and significant space science laboratory facilities in the world, yet it does not afford its visitors an experience of the same caliber. Therefore, SEEC’s vision for a new visitor center and educational facility is to:

  • Create an innovative, hands-on, Earth and Space Science destination at Goddard Space Flight Center, which stimulates a passion for exploration and vision of what we can achieve as a Nation;
  • Create an informal learning environment that becomes an incubator for developing a new generation of scientists and engineers;
  • Foster lifelong learning and public engagement in science. Stimulate public debate on scientific issues. Develop an informed society of citizen scientists;
  • Demonstrate the relevance of Goddard’s work, and of science, technology, engineering and mathematics to our everyday lives;
  • Build a sustainable venue that attracts visitors from around the world; and;
  • Serve as an inspirational regional resource for teachers, students, and families, with ongoing programs, exhibits, and activities.

Over the next few months, S&W will conduct a business and staffing review, a series of structured interviews with senior leadership and Board members, and an assessment of marketing and communications plans to build a comprehensive picture of the SEEC’s current efforts, strategies, plans and resources for a major gifts campaign. This research will also inform plans and recommendations for SEEC’s immediate and future fundraising and communications efforts.

Upon completion of that evaluation, S&W will craft a Capsule Case for Support for the visitor center and educational facility to test during the course of the campaign planning study and propel the project forward.


Schultz & Williams is a national consulting firm based in Philadelphia providing management, fundraising and marketing consulting for nonprofit organizations, along with full-service direct marketing, database and creative/production services.