August 2007 – This month, Schultz & Williams launches a brand awareness and marketing campaign for Delaware County Community College. After many months working hand-in-hand with College staff, faculty and administrators, S&W developed a new logo and marketing theme for the school, which is currently making its public debut throughout Delaware and Chester counties.

As "the center of educational opportunity in Delaware and Chester counties", the school’s new marketing platform, "Find yourself here.", emphasizes no matter what your goals or stage in life–to earn a college degree, to advance your career or to be a lifelong learner–you can accomplish your dreams at Delaware County Community College. S&W's goal in executing the theme was to create a fresh, unique and compelling campaign that stands out from other traditional higher education advertising and marketing initiatives. In addition, the challenges of reaching diverse audiences with equal billing to promote the myriad of programs and services the school offers was successfully accomplished by executing a largely graphic promotional campaign that skillfully suggests exactly what the college has to offer.

Media includes newspaper advertisements, out-of-home banners, bus backs, billboards and bulletins. The campaign also includes a thirty second video commercial airing on cable TV and in movie theatres throughout the two counties.

Founded in 1987, Schultz & Williams is a national consulting firm headquartered in Philadelphia, Pennsylvania. Today S&W works with nonprofits throughout the United States and continues to exemplify its legacy as one of the first firms in the country to combine the principles of development, management and marketing into our consulting services - an approach that proves successful for nearly every client challenge.