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Work with Your Printer to Create Added Importance to Your Mail S&W Direct client, Wildlife Conservation Society (WCS) achieved positive results when they identified and implemented a new mail strategy using multiple low denomination stamps on their July appeals envelope. This was a concept the team at WCS had long wanted to test. When they needed to make last minute changes to their existing package, they took the opportunity to implement the test, yielding a boost in overall results.
Please click here to review a full case study illustrating their package and results. Schultz & Williams is a national consulting firm based in Philadelphia providing management, fundraising and marketing consulting for nonprofit organizations, along with full-service direct marketing, database and creative/production services. |
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