Dell L. Fascione, Marketing and Communications – Dell Fascione brings 23 years of nonprofit marketing and membership experience to Schultz & Williams through her hands-on management and senior level positions held at some of Philadelphia’s top cultural destinations. Her experience ranges from copywriting and production management of marketing materials to planning, coordinating and executing comprehensive marketing and membership sales & operations strategies.

As Vice President for Marketing at the Philadelphia Zoo, Dell managed all aspects of the Zoo’s marketing, sales and membership programs and was instrumental in increasing its membership base from 43,000 to 60,000 households in three years. Dell led a team of professionals through the Zoo’s most successful marketing and advertising campaigns achieving a record-breaking annual attendance of 1.5 million visitors. Dell also led strategic marketing and consulting services for the New Jersey State Aquarium at Camden from 1991-1993. She developed and implemented the pre- and post-opening marketing and membership campaigns and cultivated 18,000 charter member households prior to its opening to the public in 1992. As part of the Zoo’s consulting services, Dell organized and documented a comprehensive membership operations’ plan for the Philadelphia Museum of Art. From 1982-1985, she directed the sales and promotions’ department at The Franklin Institute, one of the nation’s foremost science museums and cultural destinations.

Dell’s undergraduate work in Social Services, and her completion of the Management and Training Program for Cultural and Nonprofit Organizations at LaSalle University’s School of Business Administration, adds significantly to her ability to meet the distinctive challenges and goals of nonprofit organizations.