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Jessica Harrington, Senior Vice President – Jessica is recognized in the direct response industry for creating and implementing multi-channel direct marketing programs for national nonprofit organizations. She has formulated strategies to expand member/donor bases, improve net income, boost frequency of giving and improve retention rates for her clients, which include American Friends Service Committee, Wildlife Conservation Society, Habitat for Humanity and CARE.
As Vice President of S&W Direct, Jessica sets the strategic and creative strategy for all S&W Direct clients and oversees a team of account managers, analysts, writers, designers and production staff. She helps clients develop and execute successful high-dollar and sustainer programs, welcome strategies, planned giving programs, telemarketing campaigns, integrated online and e-mail campaigns, and online and offline acquisition strategies. Under Jessica’s leadership, S&W’s direct marketing clients used these integrated services in the last year to raise more than $20,000,000.
Prior to joining Schultz & Williams, Jessica managed her own consulting business and worked with fundraising agencies and nonprofit organizations to produce strategic and creative development program audits, identify growth opportunities and conduct profile analyses. From 1996 to 1999, Jessica worked at Craver, Mathews, Smith & Company, a leading direct mail fundraising and membership development firm in Washington, DC.
Jessica is a frequent speaker on annual giving, direct marketing and messaging strategies. She was recognized by Fundraising Success magazine as a “Fundraising Star” of 2010. Jessica is a graduate of the University of Pennsylvania. She lives in Swarthmore, PA with her husband and three children.