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Mobile Giving Haiti. Japan. Southern United States. As we have seen in the past year, mobile giving – especially in the arena of disaster relief – is becoming an increasingly popular option for today’s donor. As an organization, are you prepared for this? There are several different types of mobile interaction that your nonprofit can pursue. The first, and most common, is the text-to-give campaign (e.g., text 99999 to REDCROSS to make a $10 donation). To set this up, there is usually a monthly fee plus a charge per donation. This option is the least expensive, easiest to implement and has the furthest reach. Promote this giving method at all of your events, on your business cards, in your email signature, on all outbound communications – and, should a disaster ever strike, you’ll be ready to respond. If your organization is ready for a more sophisticated technique, you can build mobile apps – or take advantage of existing ones – that allow you to accept donations via smartphone. The key for long-term sustainability with mobile giving, however, is to follow up with donors and ensure they are committed to your organization’s mission. Different mobile giving options allow different access to donors’ information (such as name, address, email address or cell phone number) to send them additional communications. But no matter what, be sure to thank them! For further information or a comprehensive assessment of what mobile giving options would work best for your organization, please contact Schultz & Williams. Schultz & Williams is a national consulting firm based in Philadelphia providing management, fundraising and marketing consulting for nonprofit organizations, along with full-service direct marketing, database and creative/production services. |
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