S&W Online Fundraising Services: Taking Your Campaign to the Web
By Jessica Harrington, Vice President
March 2010

More and more organizations are turning to the Internet to augment their fundraising campaigns. Today, over 10% of low-dollar gifts are received online – and it’s one of the only areas in the development field that realized revenue growth last year. But, just like direct mail, it’s not easy. Response rates to e-mail solicitations are notoriously low, and e-mail list churn can top over 20% a year. Organizations need to keep their online audience engaged, provide constituents with relevant content and present the same professional image as in their print materials.

In response to this growing need, Schultz & Williams provides online consulting and implementation in a range of capacities:

• Full-service consulting and implementation of online campaigns, either as stand-alone fundraising campaigns or integrated with your direct mail or telemarketing packages
• Website review and development, with a primary focus on creating websites that raise funds and engage constituents
• Development of the online communications calendar and integration with your organization’s other key communications outreach
• Strategic planning and implementation for e-mail acquisition and conversion campaigns – turning your e-constituents and advocates into donors
• Analysis of your online fundraising program and its enhancement and/or impact on other channels

The S&W Direct team also has experience with using the power of social media to augment awareness-building campaigns and drive traffic to your organization’s website. Want to learn more? Call Jessica Harrington at (215) 625-9955 x101 or see some examples of our work.

Schultz & Williams is a national consulting firm based in Philadelphia providing management, fundraising and marketing consulting for nonprofit organizations, along with full-service direct marketing, database and creative/production services.